ROSHN Group, a Saudi Public Investment Fund (PIF) company, has on Sunday revealed new plans to strengthen its expansion and growth, unlocking promising opportunities across new sectors.
The Saudi multi-asset real estate developer has introduced a new identity and strategic focus, expanding its residential projects into a wider range of multi-asset developments to attract new investments and partners to Saudi Arabia in support of Vision 2030 objectives, according to the company’s press release.
Innovative Approach
The transformation into a multi-asset developer solidifies ROSHN’s position as a pioneer in the real estate sector and pave the way for an innovative approach to developing mixed-use projects and multi-asset destinations.
ROSHN’s new visual identity underscores its strong commitment to expanding and diversifying its real estate portfolio to include integrated destinations that meet the needs of various groups of the society. Moreover, this move strengthens ROSHN’s contribution to enhancing the quality of life in Saudi Arabia and achieving the objectives of the transformative Saudi Vision 2030.
On this occasion, ROSHN Group’s Chief Marketing and Communication Officer, Ghada Al Rumayan, said: “At ROSHN, we’ve always taken pride in our role as a leading real estate developer in the Kingdom of Saudi Arabia with a vision to transform urban living.”
Diverse Portfolio
ROSHN Group is expected to unveil its expanded portfolio which will feature diverse assets that will create promising investment opportunities, improve living standards, and drive economic growth.
The new portfolio will include ROSHN’s core residential assets, spanning 200 million square meters, in addition to more than 4 million square meters of leasable spaces, including retail, commercial and hospitality facilities. It will also involve investment opportunities in education, healthcare, transport, mosques, entertainment and other services.
In the light of this, Al Rumayan said: “With our own evolution, this vision becomes even more tangible as we introduce our expanded approach and dedication to improving quality of life through iconic new destinations across the Kingdom. Our growing portfolio now seamlessly integrates forward-thinking amenities and elevated connectivity, fostering opportunities for commercial partnerships, job creation, investment, and economic growth in alignment with Saudi Vision 2030.”
ROSHN’s New Strategy
ROSHN strictly commits to execution excellence and high standards, which position it at the forefront of regional developers for ESG, aiming to contribute to Saudi Arabia’s goal of achieving net zero emissions by 2050. The Group’s new strategy is based on its core values of innovation and social responsibility.
These values have also improved and evolved to bolster the foundations of ROSHN’s new strategy, its partnerships, and its value to customers, citizens and the Kingdom.
Ambitious Projects
Since its establishment, ROSHN has achieved impressive successes in introducing new standards of living to the Kingdom by integrating communities and luxury destinations. So far, ROSHN has developed 5 projects across three Saudi Regions. These projects boast modern designs that preserve local heritage and offer a diverse range of amenities.
Most recently, ROSHN Group launched its ambitious and transformative MARAFY project in Jeddah, the first of its kind in Saudi Arabia. It involves a central canal linking various districts, aiming to boost the quality of life in Jeddah, in line with Vision 2030, and position it among the top 100 most liveable cities in the world.
Similarly, launching the ROSHN Front in Riyadh, an iconic retail and lifestyle destination, was one of the Group’s first forays into new real estate verticals and one of the early strides in the diversification journey.
