The Saudi Export Development Authority, represented by Made in Saudi Program, is taking part in the Anuga Select India 2024 Exhibition, reported the Saudi Press Agency (SPA).
The event is held in Mumbai, India, from August 28-30, 2024. The Saudi pavilion includes 25 leading national companies in the food industry, in addition to government entities, such as Saudi Export-Import Bank (EXIM) and Monshaat.
Anuga Select India 2024
Anuga Select India is one of the most prominent exhibitions in the food industry. It features several promotional events and accompanying activities. The event anticipates thousands of visitors from around the world.
The exhibition brings together high-quality retailers, importers, and other buyers as well as key decision-makers in the food and beverage industry from across the world. It also highlights the diversity of the food and beverage industry. The event showcases cutting-edge products, emerging trends, and lucrative business opportunities in the food industry.
Saudi Participation
Saudi Arabia’s participation in the event emphasizes the Saudi Export Development Authority’s commitment to promoting Saudi products and expanding their exports to global markets.
Moreover, it aligns with Saudi Export’s strategy that is designed to promote national products and services and increase their global market share, in line with Vision 2030 objectives that aim to diversify sources of income and develop non-oil exports.
Unique Opportunities
In the light of this, the Saudi Exports spokesperson, Thamer Al-Mishrafi, said that the participation in Anuga Select India 2024 provides unique opportunities to Saudi national companies.
He added that the Made in Saudi pavilion hosts 25 distinguished national companies that look forward to signing business, investment and export agreements and memoranda of understanding. This, in turn, will contribute to developing their exports and bolstering their products’ reach to global markets.
According to Al-Mishrafi, this edition of Anuga Select India hosts top businessmen and officials from both the public and private sectors, paving the way for exchanging expertise, holding bilateral meetings and forging deals that expand the reach of the Made in Saudi brand to a larger consumer base. This will foster the brand’s competitiveness in the Indian, Asian and global markets.
Furthermore, the Saudi pavilion aims to create an immersive experience for its visitors and introduce the Saudi culture and premium-quality national products through a number of promotional events and activities.
Saudi-India Relations
Saudi non-oil exports to India exceeded SAR 23bn in 2023, underscoring the strength and competitiveness of Saudi products in the Indian market.
The Saudi participation in Anuga Select India 2024 highlights the Kingdom’s keenness on enhancing trade and economic exchange with India. The bilateral relations have witnessed sustained development across various fields. Furthermore, the two countries are strategic partners that collaborate to expand mutual economic opportunities.
