Exclusive Interview at Biban 24: Dr. Degraeve Talks Opportunities, Innovation, Education
In an exclusive interview on the sidelines of the Biban Conference, LEADERS had a fascinating conversation with Dr. Zeger Degraeve, the dean of Prince Mohammed bin Salman College of Business about his vision for the future of small and medium enterprises and how to seize the opportunities available in the market.
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Biban 24 is a global hub for opportunities, what are your thoughts on the event tonight?
Biban 24 serves as a global hub for opportunities, and tonight’s event plays a critical role in fostering essential connections. Building networks is fundamental to launching successful entrepreneurial ventures—no one can bring an innovative idea to life alone.
We need people, teams, and collaborative efforts to turn our ideas into realities. This is precisely what Prince Mohammed bin Salman College instills in our students. They’re taught not only to identify new business opportunities but also to execute them effectively. Networks are central to this process.
So, how do we work seamlessly within these networks? How do we inspire, motivate, and engage others? Developing these skills is an integral part of the education we offer, empowering students to bring their visions to life.
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Does Prince Mohammed bin Salman College offer specialized programs for entrepreneurs?
Entrepreneurship is at the core of our mission. We cultivate leaders with an entrepreneurial mindset—individuals who think innovatively and act decisively to create value. These leaders envision and bring to life new products, services, markets, processes, and novel approaches. They don’t just think creatively; they have the skills to turn ideas into reality. This is the essence of true entrepreneurship.
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As an academic perspective, do you believe that Biban has the potential to serve as an effective bridge between entrepreneurs and banks?
Biban Forum 24 is extremely impressive. As an expert in Saudi Arabia, I can honestly say that I have not seen its equal anywhere else in the world. It is just one example of the energy. Drive the motivation, the exponential economic transformation in the Kingdom.
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How do you see the future of entrepreneurship in Saudi Arabia?
The future of entrepreneurship in Saudi Arabia looks exceptionally promising. According to the Global Entrepreneurship Monitor research report, developed by Babson College and Prince Mohammed bin Salman College.
Moreover, Saudi Arabia now ranks among the top three global economies in terms of entrepreneurial activity. This achievement highlights a bright and dynamic future for entrepreneurship in the country.
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What would you like to say to people who haven’t visited Biban 24 yet?
I say to them: Come quickly and experience the excitement firsthand – It is absolutely inspiring and enthusiastic.
It is worth mentioning that “Biban Forum 24” contributes to supporting entrepreneurship, meeting entrepreneurs’ aspirations and aligning with their aspirations. It promotes communication between entrepreneurs, peers, investors and decision makers. The Forum provides 10,000 investment opportunities and hosts 5,000 domestic and international investors. In addition, it provides a platform to share innovative ideas, share experiences and provide optimal solutions to overcome challenges.
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