The tech billionaire and founder of artificial intelligence startup xAI, Elon Musk, has unveiled plans to develop a new AI app, called Baby Grok, focused on delivering child-friendly content.
The new app aims to provide safe content for children, marking xAI’s first move towards producing AI tools dedicated to children, to ensure they can access to digital assistance without being subject to inappropriate content.
Baby Grok
On Sunday, Elon Musk surprised his followers by announcing the launch of the new app. “We’re going to make Baby Grok, an app dedicated to kid-friendly content,” he posted on X.
We’re going to make Baby Grok @xAI, an app dedicated to kid-friendly content
— Elon Musk (@elonmusk) July 20, 2025
Although he did not provide details, Baby Grok is expected to be a more-child friendly version of the Grok AI chatbot, developed by Musk’s xAI, according to Fox Business. This version will be simpler and designed for safe and educational interaction with children.
Musk’s Criticism of Social Media
The CEO of Tesla and SpaceX has previously criticized social media and their impact on kids. In May 2024, Musk warned of the negative effects of children’s exposure to social media.
“A lot of social media is bad for kids, as there is extreme competition between social media AIs to maximize dopamine!” he said in an interview with Viva Technology. Musk also urged “parents to limit the amount of social media that children can see because they’re being programmed by a dopamine-maximizing AI.”
Baby Grok Features
The Baby Grok app is designed to keep children safe from harmful material and address concerns related to algorithmic content safety for younger users, according to the Times of India (TOI).
By providing child-tailored content, Baby Grok aims to filter out adult or controversial topics and deliver age-appropriate responses. It also aims to provide simplified user interface for children.
Moreover, it will provide educational and entertaining interactions suitable for children of different age groups. The new app will also integrate strong parental controls and safety measures to enable families to review and manage conversations.
The launch of Baby Grok comes as major tech companies face growing criticism after their generative AI chatbots gave inappropriate responses to minors. Hence, Musk’s child-focused app seeks to meet the growing demands for a safe AI support in home and educational settings.
Grok 4
Most recently, Musk’s xAI launched Grok 4, which it describes as “the most intelligent model in the world.” It has cutting-edge features such as advanced training capabilities and real-time search integration. Grok 4 can also use powerful tools to find information from X, using advanced keyword and semantic search tools and view media to improve the quality of its answers.
“Grok 4 is the first time, in my experience, that an AI has been able to solve difficult, real-world engineering questions where the answers cannot be found anywhere on the Internet or in books. And it will get much better,” Musk posted on X.
The tech billionaire reiterated his confidence in Grok 4 capabilities. “I think it may discover new technologies as soon as later this year. And I would be shocked if it has not done so next year. So I would expect Grok to literally discover new technologies that are actually useful no later than next year and maybe [the] end of this year,” Musk said.
Grok Controversy
Two weeks ago, xAI’s Grok came under fire as the chatbot delivered controversial responses which included hate speech and insults to political figures. X users shared screenshots showing Grok praising Adolf Hitler, in response to users’ queries. Other screenshots included insults to Turkish President, Recep Tayyip Erdogan, and Polish politicians, including Prime Minister, Donald Tusk.
After these posts went viral, the company acknowledged the issue and said it was working to fix it. Then, it apologized to users and said the issue was caused by a code update. “We have removed that deprecated code and refactored the entire system to prevent further abuse,” xAI said at the time.
