Almosafer: Domestic Tourism in Saudi Arabia Booms in 2023

Almosafer, a leading travel company in Saudi Arabia, has reported a notable increase in domestic tourism in 2023. Data from the company’s consumer platforms shows that over 40% of bookings are from the domestic sector. This trend, significantly, reflects a growing interest among Saudi travelers in exploring their country’s diverse tourism offerings.

Domestic Tourism: Luxury Accommodations and Travel Trends

The report, unveiled at the 2024 Saudi Tourism Forum, highlights key trends. It reveals that 83% of local travelers prefer luxury accommodations, with the average stay being two nights. This preference has contributed to a 22% year-on-year growth in hotel room nights in 2023 compared to 2022.

Aligning with Vision 2030 for Increased Tourism

Almosafer’s efforts align with Saudi Arabia’s Vision 2030, aiming to attract 150 million tourists annually. The company is also dedicated to promoting Saudi Arabia as a prime regional travel destination by creating unforgettable journeys and seamless experiences.

Changing Booking Behaviors and Accommodation Preferences

Saudi travelers are increasingly opting for low-cost carriers for in-Kingdom travel, with a 10.8% rise in average order value in 2023. The demand for short-term rental serviced apartments has also seen a significant 48% year-on-year increase, compared to 2022.

CEO’s Vision for the Future of Domestic Tourism

Muzzammil Ahussain, CEO of Almosafer, emphasizes the company’s commitment to shaping travel experiences within the Kingdom. He also notes the rising preference among locals to explore natural and cultural landscapes and enjoy a range of unique activities.

Growing Demand for Activities and Recreational Pursuits

Data shows a rising demand among Saudi residents for activities and recreational pursuits, especially in Riyadh and Jeddah. Popular attractions, events, and personalized activities like diving and snorkeling are increasingly sought after by domestic travelers.

Supporting SMEs and Enhancing Travel Experience

Almosafer is promoting local activations and campaigns to enhance domestic tourism. Through Almosafer Activities, the company supports SMEs in Saudi Arabia, offering a marketplace for tours and activities now integrated with its consumer channels.

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