Saudi Fashion Commission, Manga Productions Partner to Merge Sector with Creative Industries
The Saudi Fashion Commission has partnered with Manga Productions, a subsidiary of the Mohammed Bin Salman Foundation (Misk), to weave fashion into creative industries, reported the Saudi Press Agency (SPA).
In the light of this, the Fashion Commission and Manga Productions signed a memorandum of understanding (MoU) to develop a sustainable cooperation framework that harnesses the potential of creative content (manga, anime and gaming) to support the Saudi fashion sector.
The agreement also aims to promote Saudi creative content to new audiences worldwide, in line with the objectives of Vision 2030 to enhance the Kingdom’s creative economy and foster cultural exchange.
The MoU centers around three key pillars:
- Visual Content and Narrative: Highlighting Saudi identity through manga, anime, and digital platforms;
- Talent Empowerment: Training and providing production opportunities for Saudis in content and fashion;
- Global Promotion: Launching joint campaigns and international platforms to boost the presence of Saudi fashion among audiences in Japan and Asia.
The MoU is the culmination of the first collaborative initiative, which saw the launch of an innovative manga version of the “State of Fashion in Saudi Arabia 2025 Report.” This version – specifically designed for Japanese audience – presented the Kingdom’s vision for fashion through a visual language that blends tradition with innovation. It was displayed during the Tokyo Investment Roadshow on September 5, 2025.
On this occasion, the CEO of Saudi Fashion Commission, Burak Çakmak, underscored the Commission’s commitment to innovating new ways to introduce its cultural identity to the world.
He added that the partnership with Manga Productions provides a model of integration, bringing together Japanese manga art and Saudi fashion in a contemporary narrative experience that highlights the Kingdom’s talent and promotes the global presence of Saudi fashion, in line with the objectives of Vision 2030.
