Riyadh Season sponsored the signing of a strategic partnership agreement today in London between La Liga, Spain’s premier football league, and Thmanyah, the exclusive broadcaster of Saudi sports competitions and a subsidiary of the Saudi Research and Media Group (SRMG). This collaboration aims to enhance the quality of Saudi Pro League broadcasts.
The agreement was formalized by Eng. Faisal bin Saeed Bafarat, CEO of the General Entertainment Authority (GEA), representing Riyadh Season; Javier Tebas, President of La Liga; and Abdulrahman Abumalih, Founder and CEO of Thmanyah.
Strategic Goals, Global Vision
Chairman of the GEA and President of the Saudi Boxing Federation, Turki Alalshikh, highlighted that Riyadh Season’s support of the partnership reflects its continued commitment to expanding its global influence. Additionally, he noted that Riyadh Season’s previous sponsorship of La Liga marked a significant milestone and that this latest step reinforces its broader strategy to position Riyadh Season as an international brand across multiple sectors.
La Liga President Javier Tebas expressed his excitement about the collaboration, stating:
“We already enjoy a strong partnership and are building on a solid foundation. The Saudi Pro League’s audiovisual production is led by talented professionals, and together we will raise broadcast standards even further.”
He also emphasized that the partnership represents a key step in boosting the international visibility of Saudi football.
Training, Technology, Anti-Piracy Initiatives
As part of the agreement, training programs will be introduced to strengthen the skills of local audiovisual teams, ensuring a gradual and sustainable transfer of expertise. Additionally, the partnership will focus on developing a comprehensive strategy to combat digital piracy in Saudi Arabia, aiming to protect both entertainment and sports content.
This collaboration underscores a broader strategic vision to deliver an immersive, high-quality viewing experience that meets the expectations of audiences both in the Kingdom and around the world, while expanding the global reach of the Saudi Pro League.
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