Riyadh is set to dazzle tonight as the Opening Parade of Riyadh Season 2025 kicks off at 4:00 p.m. between Kingdom Arena and Boulevard World, marking the start of a new season brimming with joy, excitement, and world-class entertainment.
One of the most anticipated events of the year, the parade will be broadcast live across multiple TV channels, allowing viewers everywhere to share in the excitement. The celebration will also feature a stunning lineup of international and local performance groups, vibrant roaming acts, and giant character balloons making their debut appearance in the Kingdom. With its rich blend of music, color, and creativity, the event promises to transform Riyadh into a dazzling open-air festival of energy and delight.
This year’s parade is organized with Macy’s, the legendary New York company behind one of the world’s most famous festive parades. For the first time outside the U.S., Macy’s is bringing some of its signature giant balloons—a beloved highlight of its annual celebrations. Moreover, these enormous, intricately crafted balloons need hundreds of handlers to guide them, adding a unique global flair to Riyadh’s grand opening.
Riyadh Season 2025
The event embodies Riyadh Season’s vision of creating a truly global entertainment experience that blends local creativity with international artistry, reinforcing the city’s position as the leading entertainment hub of the region and one of the world’s most vibrant destinations for large-scale cultural events.
Entry is free for all visitors, inviting residents and tourists alike to join this extraordinary celebration that will transform the streets of Riyadh into a stage of wonder, joy, and unforgettable moments—launching a season full of surprises, attractions, and interactive experiences.
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