Riyadh Season 2025: More Spectacular Events Unveiled
Riyadh Season 2025 will officially kick off on October 10, heralding a major entertainment festival that further establishes Saudi Arabia’s status as a global hub for entertainment.
The Chairman of the Saudi General Entertainment Authority (GEA), Turki Al al-Sheikh, revealed a captivating lineup of events, entertainment zones, festivals and new experiences, promising a one-of-a-kind season.
Grand Opening
The massive entertainment extravaganza will begin with a grand opening ceremony, featuring a spectacular parade including New York’s famous Macy’s balloons. The parade will also involve dazzling displays of floats, music, and international performances for over 3,000 dancers.
According to GEA’s Chairman, Riyadh Season 2025 will feature 11 entertainment zones across the Saudi capital, hosting 15 global championships and 34 exhibitions and festivals.
He added that Boulevard World will expand to include over 1600 stores, 350 restaurants and cafes, and 40 experiences. It will also host 24 sub-zones, including new zones for Kuwait, South Korea and Indonesia.
New Attractive Zones
In collaboration with the world-renowned content creator, MrBeast, Riyadh Season 2025 will introduce “Beast Land,” a brand-new attraction featuring over 27 motion games and new experiences, in addition to 40 restaurants and stores. It also features interactive challenges and competitions with surprising prizes.
A new zone coming to this Riyadh Season is the “Boulevard Flowers” – a blooming showcase of 200 million flowers and 200 floral sculptures, in addition to 3 Boeing 777 aircraft, creating a massive artistic spectacle that simultaneously showcases natural beauty and innovation.
The Season will also host the Jewelry Salon 2025, the world’s largest jewelry exhibition, displaying rare pieces from 600 local and global brands.
Mega Events
Riyadh Season 2025 will host an array of major global events, furthering Riyadh’s status as a regional entertainment hub. The sixth edition of the massive entertainment festival will host the Joy Forum, on October 16-17, 2025 at Boulevard City,
The event will bring together the world’s top entertainment professionals, such as MrBeast, UFC President Dana White, sports icon Jon Jones, American basketball legend Shaquille O’Neal, American television host and investor Daymond John, and Indian actor and director Aamir Khan.
Moreover, the entertainment festival will host WWE Royal Rumble, which will take place outside North America for the first time.
Several key sporting events will also take place as part of Riyadh Season 2025, including Six Kings Slam, Ring IV, WBC Grand Prix, Power Slap 17, Premier Padel P1, and Fanatics Flag Football Classic.
Entertainment Experiences
Boulevard City will host a diverse array of entertainment events, including 6 new immersive experiences such as Minecraft and Poppy Playtime, 20 Arabic concerts and 14 theatrical performances – with a focus of Gulf and Syrian content.
Another newly-introduced experience is “Flying over Saudi” – an amazing adventure that enables visitors to discover the Kingdom’s regions in a breathtaking virtual journey that accommodates up to 90 people.
Riyadh Season 2025 will also introduce the “Aroya Cruise” zone, featuring 14 destinations, 29 restaurants and cafes, 10 spa and fitness facilities, and 20 entertainment areas in a unique cruise experience in the Red Sea.
Huge Success
The sixth edition of Riyadh Season builds on the unparalleled success of the last year’s edition, Al al-Sheikh noted. Riyadh Season 2024 received over 20 million from over 135 countries, recorded more than 3,300 international media visits, and achieved over 110 billion media impressions on global platforms.
Moreover, the estimated brand value of Riyadh Season reached $3.2 billion (SAR 12 billion), underscoring the significant growth in the Season’s global reputation and its position as one of the most prominent entertainment brands in the Middle East and the world, GEA’s Chairman added.
He also pointed out that Riyadh Season 2025 creates more than 25,000 direct jobs and 100,000 indirect jobs, promoting economic activity in the services, hospitality and logistics sectors and supporting national companies.
