General Entertainment Authority Chairman Turki Alalshikh announced that Riyadh Season 2025 has attracted more than one million visitors in the two weeks since its launch on October 10, according to the Saudi Press Agency.
Alalshikh noted that this significant milestone emphasized the season’s position as a global entertainment hub and the Kingdom’s growing cultural footprint on the global map.
Since the launch of its sixth edition, Riyadh Season has introduced major events that have attracted attention from audiences locally and around the world.
Interestingly, the current edition began with a stunning global parade organized in collaboration with US department store chain Macy’s.
The events featured the Joy Forum 2025, which brough together some of the world’s leading entertainment leaders and creative visionaries, along with the Six Kings Slam tennis tournament that convened several of the sport’s biggest stars.
The Boulevard World also features new international zones that provide visitors with immersive cultural experiences inspired by Kuwait, South Korea and Indonesia.
These new avenues reflect Riyadh Season’s expanding global reach and its commitment to boosting international cultural exchange and collaboration.
Other new attractions include Beast Land, an immersive experience developed in collaboration with global influencer MrBeast, one of the world’s most pioneering digital content creators.
The zone, expected to open on November 13, will feature over 40 retail and dining outlets, adventure gardens as well as daily competitions.
Overall, Riyadh Season 2025 serves as a backbone of the Kingdom’s broader cultural and economic transformation, unleashing new horizons for investment in entertainment infrastructure.
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