The Public Investment Fund (PIF) solidifies its role as a trailblazer in women’s sports by announcing its title partnership today of a revamped global series. This initiative, unveiled in collaboration with Golf Saudi, elevates the Ladies European Tour (LET) through innovative formats. The series also introduces record-breaking prize money, setting new standards for women’s golf worldwide.
The newly named PIF Global Series features five tournaments across three continents in 2025. Additionally, each event adopts a novel format that includes both team and individual competitions. Notably, four of the tournaments will offer a prize purse of $2 million, which ranks among the highest in women’s golf.
The PIF Saudi Ladies International has been added to the 2025 tournament roster, strengthening the series’ position. This event stands as a key fixture alongside the regular LET schedule and major competitions. The PIF Saudi Ladies International offers an impressive prize purse of $5 million, making it one of the largest in women’s professional golf.
Schedule of the PIF Global Series Events
The five events comprising the PIF Global Series are as follows:
- PIF Saudi Ladies International: Riyadh Golf Club, Riyadh (12-15 February, 2025)
- Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (9-11 May, 2025)
- PIF Championship: Centurion Club, London (8-10 August, 2025)
- Aramco Houston Championship: TBC, Houston (5-7 September, 2025)
- Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (6-8 November, 2025)
Today’s announcement reinforces PIF’s role as a prominent supporter of women’s sports globally. The organization breaks down barriers, addresses critical challenges, and drives a promising future for women in sports.
Voices of the Game
Alanoud Althonayan, Head of Events and Sponsorships at PIF, stated, “PIF continues to be a catalyst for the growth of women’s sports. We are committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level.”
Noah Alireza, CEO of Golf Saudi, expressed, “We are humbled to partner with PIF to grow the women’s game locally and globally. Hosting international tournaments has significantly boosted local interest, with over 6,000 individuals registering for our free ‘GoGolf’ lesson program.”
Alexandra Armas, CEO of the Ladies European Tour, added, “Our members strongly support these tournaments through their event experiences and competitive environments. This partnership with PIF raises the level of competition and commitment to the women’s game.”
Excitement from Golf Saudi Ambassador
England’s Charley Hull, Golf Saudi ambassador, remarked, “The new PIF Global Series marks a huge moment for the LET. It continues to grow and offer more opportunities for players to compete and win globally. Golf Saudi and PIF have proven to be game changers for women’s golf, creating equal opportunities and raising the bar for players.”
Hull expressed her enthusiasm, stating, “I can’t wait to tee it up at series events throughout the year and inspire more young people to take up golf.”
With its innovative formats and historic investments, the PIF Global Series redefines women’s golf. As the series unfolds, it solidifies Saudi Arabia’s role as a trailblazer in global sports development.
