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Lionel Messi Shines in Saudi Attire during Advertising Campaign

Argentinian star Lionel Messi, a player for Inter Miami in the United States, is promoting a significant traditional clothing brand in Saudi Arabia.

Messi: Ambassador for Saudi Tourism

Designated as the ambassador for Saudi tourism back in 2022, Messi’s collaboration with Saudi brands continues to thrive. It also showcases his global influence beyond the realm of football.

Stylish Shoot

In a captivating display of cultural fusion, the renowned clothing label “Siyar” recently unveiled promotional images featuring Messi adorned in exquisite Saudi attire. These images on various social media platforms, depict Messi donning a pristine white jacket paired flawlessly with the iconic “shemagh,” a vibrant and intricately patterned scarf synonymous with the Gulf region‘s traditional attire.

Unveiling the Line

As the face of the brand, Messi took center stage in revealing “Siyar’s” latest collection, encapsulating the essence of elegance and sophistication with the slogan “Elegance, Sophistication, Always.”  Moreover,  encouraging potential customers to embrace their sophistication, the brand advocates for the adoption of the “Siyar Arch Signature Shemagh,”.

Transfer Speculations

During the recent summer transfer window, speculations were rife regarding Messi’s potential move to Al-Hilal FC in Saudi Arabia. However, amidst fervent discussions, Messi ultimately opted for a new chapter in his career, choosing to grace the pitches of Major League Soccer (MLS) with Inter Miami, further solidifying his status as a global football icon.

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