Royalty Meets Luxury: Princess Nourah Al-Faisal Collaborates with Asprey

In a groundbreaking move, Princess Nourah Al-Faisal, the royal designer of Nuun Jewels, has teamed up with luxury brand Asprey. This collaboration brings together the aesthetics of Saudi Arabia and the sophistication of Britain in a unique blend of culture and luxury.

Asprey’s Iconic Pochette, 1781

The collaboration has resulted in the creation of limited-edition versions of the iconic Pochette 1781 by Asprey. These exclusive pieces will be unveiled at Saudi Arabia’s Jewellery Salon 2024, marking a significant milestone in the world of luxury fashion. 

Asprey’s Global Collaboration With Princess Nourah Al-Faisal

For Asprey, this collaboration signifies a keen interest in working with diverse creatives from around the globe. Asprey will seamlessly blend their centuries-old legacy with modern sensibilities and regional creativity.

Asprey ensures that classic pieces like the pochette are reinterpreted in fresh and exciting ways.

John Rigas, the Chairman of Asprey, expressed his excitement about this collaboration with Princess Nourah Al-Faisal, stating, “The collaboration is a perfect illustration of the brand’s relentless pursuit to achieve excellence and beauty through craftsmanship.”

Moving on to the designs, they are intricate and one-of-a-kind. Crafted with the finest materials, they express traditional clothing, architectural elements, and vibrant colors that define each region beautifully.

Peering into the future, Asprey is charting a course to deepen its collaboration with Nuun.

In fact, they have set their sights on launching a capsule jewelry collection in 2024. This ambitious endeavour is expected to further cement this unique partnership.

This upcoming project stands as a testament to Asprey’s unwavering commitment to continuous innovation and collaboration. It’s an exciting glimpse into what lies ahead in the world of luxury fashion.

Representing the Kingdom

Princess Nourah has interpreted the Pochette 1781 in five distinct styles, each representing a region of the Kingdom. These designs, rich in traditional embroidery and patterns, form part of a capsule collection that will be on display in Riyadh and Jeddah.

Embracing Saudi Heritage

At the heart of this collection lie the diversity and heritage of Saudi Arabia. Each design reflects the essence of the five main regions of Saudi Arabia, highlighting their intertwined colors and the beauty of their decorations and techniques.

Princess Nourah said, “My goal with this collection was to embody the five main regions of Saudi Arabia by highlighting the regional differences and diversity of each region and the absolute beauty of our heritage.

Princess Nourah Al Faisal with her collection of Saudi Arabia-inspired handbags at Asprey, London. Photo Asprey

A Visual Narrative

Embracing and celebrating the diversity within our heritage, Princess Nourah aimed to create a visual narrative. This narrative instills a sense of pride and connection across the kingdom.

Moving on to the designs, they are intricate and one-of-a-kind. Crafted with the finest materials, they express traditional clothing, architectural elements, and vibrant colors that define each region beautifully.

This collaboration between Princess Nourah Al-Faisal and Asprey is not just about creating beautiful pieces of luxury fashion. It’s about celebrating the rich heritage of Saudi Arabia and sharing it with the world.

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