Qiddiya Investment Company (QIC) and Deloitte have jointly unveiled the Intelligent Command Centre (ICC) — a cutting-edge hub designed to deliver real-time insights, automation, and data-driven oversight to support Qiddiya’s rapidly expanding operations.
Officially launched at Qiddiya’s Corporate IT office, the ICC represents a major step forward in how organizations manage complexity, enhance security, and make faster, smarter decisions. By integrating advanced analytics with AI-powered automation, the ICC enables proactive risk detection, reduces response times, and provides leadership with a comprehensive, real-time view of performance across Qiddiya’s ecosystem.
As Saudi Arabia continues to advance its digital transformation agenda, the ICC underscores Qiddiya’s commitment to embedding innovation at every level of its operations. Moreover, the platform converts operational data into actionable intelligence, fostering a more agile, resilient, and interconnected organization.
QIC Chief Technology Officer Abdulrahman Al Ali highlighted the ICC’s strategic importance, stating:
“The integration of AI into our command centers will redefine our operational strategy — driving resilience, agility, and leadership. In an era of increasing digital complexity and operational risk, ICCs provide the intelligent, cohesive, and automated systems needed to navigate these challenges.”
Rashid Bashir, Deloitte Middle East Partner and Technology & Transformation Leader, added:
“Our collaboration with Qiddiya Investment Company reflects our shared commitment to leveraging cutting-edge technology to deliver strategic value and innovation. ICCs are not just about operational management — they empower organizations to lead in the digital era.”
As one of the flagship projects of Saudi Arabia’s Vision 2030, Qiddiya City is envisioned as a global destination for entertainment, sports, and culture. Finally, the newly launched ICC will play a pivotal role in managing this dynamic environment — ensuring seamless operations, robust security, and the efficient coordination of a city built on innovation.
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