Demand for Bisht Surges in Saudi Arabia’s New Dress Code Era

The introduction of the new dress code directive has sparked a noticeable increase in the demand for Bisht. Sellers in Mecca have reported an unexpected rise in demand. This shift is particularly significant as it precedes Ramadan.

Traditionally, Bisht markets thrive during social occasions and holidays. Now, they are bustling with activity much earlier. Sellers attribute this surge to the government’s directive. Local bishts are in higher demand than those made abroad.

The preference is largely due to the superior quality of local craftsmanship. This trend has brought a fresh wave of customers to the markets. It has significantly impacted sales figures.

Quality and Demand for Bisht

The craftsmanship of a Bisht is a matter of pride and tradition. The fabric’s quality, the intricacy of embroidery, and the type of zari used are crucial. Japanese fabrics, renowned for their finesse, are highly sought after. The price range for quality bishts reflects their craftsmanship. Prices start from 550 Saudi Riyals and can go up to 800 Riyals.

The finest zari, sourced from Germany and France, enhances the bisht’s elegance. Handmade bishts from Al-Ahsa are particularly prized. Their price can exceed 2500 Riyals due to their exceptional handmade quality.

Demand for Bisht as Prestige and Aesthetics

Wearing a Bisht bestows a sense of dignity and elegance. This is especially true for government officials and religious leaders. The new dress code has revitalized the Bisht market in the Holy Capital. The market’s expansion beyond traditional occasions is notable.

There is a specific demand for lighter shades of bishts. Colors such as beige, brown, black, and gray are popular. These preferences reflect the desire for both tradition and modernity in attire. The Bisht’s role in adding prestige and aesthetic value is undeniable.

Economic Bishts and Pilgrim Demand

Mecca’s markets have become a focal point for economically priced bishts. This is due to the influx of pilgrims and Umrah performers. Many pilgrims wish to embrace the Saudi tradition by wearing a Bisht. The demand for summer Bishts is particularly high.

This is due to Mecca’s warm climate. The markets cater to this demand by offering a range of affordable options. These economic bishts allow pilgrims to partake in the tradition without significant expense. The variety and affordability make them accessible to a wider audience to meet the increasing demand for Bisht.

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